Pricing
Free to be found. Paid to stand out.
Every shop gets a free listing, forever — coverage is the whole point of a breakdown directory. Paid tiers buy a bounded placement preference, richer card formats, tracked calls, and leads. They never buy the top spot over a closer, better shop, and they never touch your ratings. Read the ranking policy →
Basic
Free
No card required
- Free forever — claim and keep your listing
- Logo, hours, phone, and services
- Eligible for free verification
Plus
$79 /mo
$790/yr — 2 months free
- 5 photos + Google posts on your card
- Tracked number with call whisper
- 5 leads/month included
Pro
$199 /mo
$1,990/yr — 2 months free
- 15 photos + video, Expanded card format
- 20 leads/month, −20% overage
- Intakes routed into WrenchPilot
Preferred
$499 /mo
$4,990/yr — 2 months free
- Showcase card with hero image or video
- 60 leads/month, −35% overage
- Metro exclusivity add-on eligible
Already on WrenchPilot? Active WrenchPilot shop-management customers in good standing get Pro-equivalent directory benefits (1.18× multiplier, Expanded format, intake routing) bundled free.
Compare tiers
| BasicFree | Plus$79/mo | Pro$199/mo | Preferred$499/mo | |
|---|---|---|---|---|
| Rank multiplier | 1.00× | 1.08× | 1.18× | 1.30× |
| Listing | Auto-imported, claimable | Claimed + enhanced | Enhanced + media | Full profile |
| Photos | Logo only | 5 photos | 15 photos + video | Unlimited + video |
| Google posts on card | — | ✓ | ✓ | ✓ |
| Tracked number + whisper | — | ✓ | ✓ | ✓ |
| Included leads / mo | — | 5 | 20 | 60 |
| Lead overage | — | Rate card | −20% off rate card | −35% off rate card |
| Intake routing | Email only | Email + dashboard | Into WrenchPilot | Into WrenchPilot |
| Service radius cap | 25 mi | 50 mi | 100 mi | 150 mi |
| Categories listed under | 1 | 3 | 8 | Unlimited |
| After-hours / roadside flag | — | ✓ | ✓ | ✓ |
| Fleet-preferred eligible | — | — | ✓ | ✓ |
| Analytics | Views only | Views, calls | + conversion, competitor rank | + geo-grid rank tracking |
| Metro exclusivity | — | — | — | Add-on |
| Support | Self-serve | Priority | Named rep |
The rank multiplier is applied after the relevance score and is capped at 1.30× — it can move you a few positions within a band of comparable shops, never above a materially closer or better-matched shop. Verification is free at every tier and can never be purchased.
Listing formats
Bigger cards are real inventory — but a Showcase card still sits wherever its relevance score puts it, and large formats are capped per page. On urgent searches (Road call, Towing) every card renders Standard: nothing gets between a stranded driver and the closest capable shop.
Basic
Compact
Name, rating, distance, call button
Plus
Standard
+ logo, photo, services, hours, verified badge
Pro
Expanded
+ photo strip, latest Google post, response time, Request-service CTA
Preferred
Showcase
+ hero image or 15s video, service chips, fleet line, direct dispatch
Pay-per-lead rate card
| Category | Per lead |
|---|---|
| Tire / minor service | $15 |
| General diesel repair | $22 |
| DPF / aftertreatment / electrical diag | $30 |
| Mobile roadside | $32 |
| Towing / recovery | $40 |
You're billed for
- Tracked call connected ≥ 60 seconds (whisper-confirmed answer)
- Intake packet submitted to your shop and accepted
- Driver taps “Request service” and your shop accepts within the SLA
Never billed for
- Calls under 60 seconds, voicemail, or IVR abandons
- Duplicates from the same DOT# or VIN within 72 hours
- Out-of-radius or out-of-category leads
- Leads arriving after you marked yourself unavailable
Dispute any lead from your dashboard within 7 days. Calls under 90s or leads with no service order within 14 days are credited automatically. Credits go to your wallet the moment a dispute is approved.
Sponsored placement & banner inventory
Sponsored results are always labeled and hard-capped: at most 1 sponsored slot in the top 3 results and 2 in the top 10. Sponsored spend is prepaid from your wallet — never billed on credit. Banner SKUs are flat-monthly per metro and category, sold on 3- or 6-month terms, with the incumbent holding right of first refusal on exclusive slots.
| Placement | Inventory cap | Pricing | Tier-1 metro | Tier-2/3 |
|---|---|---|---|---|
| Category sponsor970×90 desktop / 320×80 mobile, above result list | 1 per category per metro | Flat monthly, exclusive | $600/mo | $200/mo |
| In-feed bannerFull-width card slot, matches card styling | 1 at position 5, 1 at position 12 | Flat monthly or CPM | $400/mo | $150/mo |
| Map pin upgradeLarger pin, brand color, always-visible label | 3 per viewport max | Add-on to tier | $99/mo | $49/mo |
| Detail page sidebar300×250, “nearby alternatives” | 2 per page | CPM or flat | Quote | — |
| Metro takeoverCategory sponsor + in-feed pos. 5 + pin upgrade, bundled | 1 per metro per category | Flat monthly, waitlist | $1,200/mo | $400/mo |
| Driver app splash1 interstitial, dismissible, ≤1×/session | 1 | Flat monthly | $800/mo | — |
All shop-supplied creative goes through a 24-hour review: no unverifiable superlatives, competitor marks, or off-platform phone numbers. No banners appear above results on urgent breakdown searches — ever.
Rank position auction — bid for the #1 and #2 slot
Own the pinned top spots in your state’s results. Always labeled Sponsored, always gated by the quality floor — bidding never buries a better shop, it pins yours on top.
Rank #1
$100/mo minimum
Single winner. $100/mo takes a vacant slot; if it’s held, outbid the current holder (minimum $5 raise). The live high bid is always visible on your dashboard.
Rank #2
$50/mo minimum
Up to 3 shops compete on an open leaderboard — the highest active bid holds the slot and the top-3 board is shown to every bidder. Raise any time to move up.
Bid from your shop dashboard. Billed monthly from your prepaid wallet. Shops failing the quality floor can’t hold a position — the slot passes to the next eligible bidder.
The quality floor — every paid boost is gated
Any shop can pay. Not every shop gets the boost. To carry any multiplier above 1.00× or run sponsored placement, a shop must meet all of the following — checked nightly:
- Verified for at least 60 days
- Bayesian rating ≥ 3.8 with ≥ 8 reviews (fewer reviews → provisional, manual approval, 90-day window)
- Lead response rate ≥ 70% (30-day rolling)
- Dispute rate below 3%
- No open safety, licensing, or insurance-lapse flag
- Payment in good standing
Fail any check and the multiplier drops to 1.00×, sponsored placement pauses, and a prorated credit is issued automatically. You get a 7-day cure window before enforcement — except safety flags, which are immediate. The full terms are in the directory terms of service.
Start with the free listing
Claim your shop, get verified for free, upgrade whenever the leads justify it.